SalvadorUmbert Marzo 17th, 2009
Texto TANA OSHIMA
Imagen LUIS PAREJO
El Mundo suplemento Natura
«¿Dónde estuvo tu cena anoche?». Éste es el lema de la campaña de consumo local del Partido
Verde Europeo. Cierto, la carne, la verdura o la fruta que componen nuestros platos pueden haber viajado por medio mundo antes de llegar a nuestra mesa. Y cuanta más distancia recorre la mercancía, más emisiones de CO2 carga a sus espaldas.
SalvadorUmbert Julio 14th, 2008
Submitted by Beth Lambert Hook on June 11, 2007 – 4:00am. CSA Farmer
Localvore: A localvore (local = place, vore = to swallow or devour) is a person who is committed to eating foods grown within the local area (foodshed) often defined as within a 100-mile radius.
Last year I attended a marketing workshop at the annual NOFA summer conference. The presenter geared his talk to small local farmers. He drew a standard Bell Curve graph on the board to illustrate what has happened in the organic foods movement in the past 30 years or so. Those of you familiar with Bell Curves and also old enough to remember 30 years ago will know that the starting point of this Curve dates to approximately the late 60’s when organic food began to get some attention from consumers. Decades pass and organic sales begin an upward climb towards the peak of the curve. The peak we are told is the point at which we have both a very successful and lucrative product as well as increasing amounts of competitors looking for their slice of this profitable market niche. In the presenter’s estimation, “organic” as a lucrative brand name is at peak or even slightly past peak. Keep in mind, he told us this does not mean the product is no longer worthy or viable, it simply means that from a marketing standpoint it maybe time to find a “new” product.
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